A swot analysis for the re branding of andersen consulting

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Damien Newman, of mdn studio (and Speak Up author,) has embarked on a very lofty project: explaining what brand strategy is, how it works and, most importantly, how to efficiently implement it. The Designer’s Guide to Brand Strategy, a 74 page document in only its first edition, is destined to be.


John and I work across a number of industries and we're often invited along to open days and eagerly attend, expecting to find something new and exciting to discover and report back on. Whether a re-branding is required; What a re-branding should look like.

This process begins with a detailed brand audit focused on recovery. This procedure determines your brand’s market position versus competitors, identifies where brand strengths and weaknesses lie, reveals inconsistencies and opportunities for improvement, and flags new.

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A swot analysis for the re branding of andersen consulting
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